Text to video
Luma AI
Create video and images with Luma’s own Ray and Uni models.
Product insights
Luma AI at a glance
Value proposition
Frontier video quality plus agents that produce many on-brand variants quickly.
Problem solved
Creative teams need many variants of the same idea without losing brand style.
Audience
Agencies, brands, and creative teams.
Pricing and access
Free to try with paid plans; an API is available for Ray and Uni.
Market
- AI video
- Brand marketing
Tech stack
- Ray video models
- Uni image models
- Luma Agents
01Why it is here
What is Luma AI?
Luma AI is a creative AI company and platform. It trains its own video model, Ray, and image model, Uni, and wraps them in agents that handle end-to-end creative work such as hero shots, paid-social variants, and teaser cuts. It is also known for viral formats like the AI hug video.
02Workflow
How to use Luma AI
- 01
Describe the deliverable
Tell Luma what you need, such as hero shots or social variants.
- 02
Add brand references
Upload style and character references so outputs stay on brand.
- 03
Direct and finish
Adjust frames and cuts with Ray, then export the finished assets.
03Capabilities
Key features of Luma AI
- Ray 3.2 directed video generation
- Uni-1 brand-aware image generation
- Luma Agents for end-to-end workflows
- API access to models
04Use cases
What is Luma AI best for?
- Ad campaigns with many variants
- Cinematic short clips
- Viral video effects
05Questions
FAQ about Luma AI
Is Luma AI free?
Luma offers a free way to try it, with paid plans for heavier use.
What is Ray?
Ray is Luma’s video generation model family; Ray 3.2 is the current version shown on its site.
Official website snapshot
lumalabs.ai
Luma AI builds its own generation models and ships them in a creative platform. Ray 3.2 handles directed video with continuity across cuts, Uni-1 generates brand-consistent images, and Luma Agents research, generate, and refine assets across video, image, audio, and text.
